Jennifer doesn’t “do” status quo. She’s combining that attitude and the power of social media to make a difference. No, to make differences – BIG differences.
Jennifer recently launched a very personal and politically incorrect campaign called “WTF” (Where’s the Funding) for Lung Cancer? to chronicle her mom’s battle with lung cancer and increase awareness and funding for the #1 cancer killer and THE least funded. No her mom didn’t smoke.
Jennifer was public relations manager at Swanson Russell in Omaha, Nebraska, where she was leading the charge of educating and integrating social media among all agency disciplines and PR clientele. Swanson Russell, headquartered in Lincoln, NE, is the state’s largest public relations/communications agency.
She began her career in 1997 as a TV news reporter for KMTV-Channel 3, Omaha’s CBS affiliate, while completing her master’s degree in journalism.
After three years in the news business, she transitioned to the “other side” – public relations – where she became press secretary for then Omaha Mayor Hal Daub. In 1999, Mayor Daub’s approval rating among Omaha voters was at 32%. Nearly 2 ½ years later, her team helped catapult the Mayor’s approval rating to nearly 70%.
Following her political stint, Jennifer jumped into agency life, where she built a PR department at Omaha’s Ervin & Smith Public Relations. Three years later, she created Swanson Russell’s PR department from zero to five full-time employees in three years and works with a variety of clients, such as: Purina Mills, Intervet/Schering-Plough Animal Health, Sergeant’s Pet Care Products, Creighton University Medical Center, among others.